He also noted that that 30,000 albums were released in 2002 - while in 2020, 1.8 million albums were released in the U.S. He said Spotify paid out $5 billion in royalties in 2020. To that end, he noted that the total revenue for the recording industry in 2008 was $17 billion, and dipped to $14 billion in 2014 - but in 2019, thanks to the rise of streaming, it was up to $20 billion. “More creators are creating and succeeding than ever.” “Over the past two decades, streaming has dramatically changed the possibilities,” he said. He spoke of the the piracy-infested era just before the advent of streaming, and even the limitations of the previous era, of records and CDs, which were bound by shelves, stores, airwaves. Soundtrap also includes what is essentially a digital classified section that enables a variety of creators and producers to connect.Īt the top of the presentation, Ek described Spotify’s work as a “renaissance, not restoration,” speaking about the streaming-led revival of the music industry. Other elements discussed during the presentation included Soundtrap, which enables creators to record sounds quickly, and education programs to show kids how to create podcasts and work with music technology. “There’s just things you won’t hear if you don’t have a good sound system.”įinneas spoke about Eilish’s “whisper layers” and laughter and other vocal treatments in the background of their recordings that aren’t as audible on normal systems. “High quality audio means more information,” Eilish said. Many music artists, ranging from J Balvin and Blackpink to Khalid, gave testimonials about Spotify during the presentation, but Billie Eilish and her brother and musical collaborator Finneas focused on high fidelity. It was unclear how much more this option will cost per month. While details were scant, it says it will deliver CD-quality, lossless audio for Premium subscribers in select markets later this year. While other streaming services, notably Amazon, Tidal and Qobuz, have long offered excellent hi-fidelity options, Spotify’s profile and playlisting options - not to mention its marketing skill - have helped it to remain remains the most popular paid streaming service in the world.
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